CHOi Research Process
Bridging the gap through research & innovation
defining the context
The foundation for any great design is intelligent and insightful research, a capability that we at CHOi Design are proud to offer to our prospective and current clients. We explore the marketplace hunting for important bits of qualitative and quantitative data, and are able to extract key information, themes, and user patterns to distill design related insight to guide our ideation. We are able to help our clients understand and define their goals in the marketplace so that every design is a targeted solution to user and market needs.