Craftsman Storage

cohesive, all-purpose design

Our Approach

brand strategy

product design


Our experience creating reliable and innovative products combined with Craftsman’s experience in long lasting tool storage presented a unique opportunity for collaboration. Featuring a strikingly rugged aesthetic and a dynamic all-purpose design, the Craftsman Storage Units address the needs of professionals and DIYers alike.

Two construction workers at a worksite wearing reflective vests discussing paperwork
Rusty tools hanging on steel wall storage system
High quality rendering of the Waterloo Coleman Storage product lineup on a white backdrop

Clean lines, premium steel construction, and durable weather proof work surfaces. Able to conquer even the harshest work environments.

close up of a person working in a shop next to a Waterloo Craftsman toolbox and power drill