Reviving classic beauty for an industry leader
Rapid form development via hand sketching
We began by putting pen to paper, driving inspiration by rapidly creating forms. We sketched a wide variety of concepts to thoroughly vet our ideas, allowing the client to carefully select the most successful concept.
Perfecting the proportions
After our initial exploration, we honed in on the selected concept, rendering subtle variations of control configuration, color and material, and overall proportion to ensure we left no stone unturned.
A heritage-inspired design that delights with elegance and performance
The outcome of our careful process is a product that balances heritage quality with modern features. Praised by customers for its vintage good looks as much as its performance, the Proctor-Silex Classic is a proven success.