Celebrating a great partnership
For over 25 years, CHOi Design has partnered with Weber to design and develop world class grills and accessories that have reach iconic status in the industry.
Today, we liken ourselves to masters of grill design, having developed a deep understanding of every aspect of the grilling experience. In celebration of our continued relationship with Weber, we have highlighted some of our shared achievements.
Client
Weber
Year
Since 1994
Services
Brand Strategy
Design Research
Industrial Design
Engineering
Sector
Commercial
Discover
Discovering possibilities through design thinking
We love the front-end, ground-up, messy part of the design process. Our partnership with Weber has allowed us to participate in a variety of research efforts that allow us to flex all of our design-thinking muscles.
Create
Responding to research findings with creative thinking
How we respond to our research discoveries is just as important as the research itself. Our work with Weber over the years has resulted in immense creative output including sketches, CAD, and prototypes which have contributed to the success of the Weber product family.
Deliver
Start-to-finish attention to detail that delivers winning results
Our dedication to bringing concepts all the way to the finish line has resulted in more than a few successful product launches, and we couldn’t be more proud of the accomplishments we’ve shared with Weber.
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Our Blog
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From Whiteboard to Reality: Transforming Business Ideas into Winning Products
Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to…
How Design Elements Shape Brand Perception
Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes.…
Designing with Intent: The Elements of Design
At Choi Design, we believe every product whispers a story – a tale of intention, functionality,…
