Vantage Panoramic X-ray

The Future of Dental Imaging


good design award

Our Approach

brand strategy


product design

model making

user interface


Visiting a dental or medical office can be an intimidating experience, so when CHOi Design teamed with Midmark to create a new dental X-Ray machine we knew that focus on user interaction, ergonomics, and approach-ability would be essential to the product's success. Tackling a project of this scope would require extensive hands-on research, prototyping, and human factor studies. Our team was able to take on these challenges while discovering new areas of innovation that would assist Midmark in becoming a leader in the dental imaging industry. The Vantage Panoramic X-Ray is a perfect example of how our designers and your engineers work hand in hand to develop a product with as much emphasis on operation and new technologies as function and aesthetics.

circulating arrows around a top view of the Progeny Vantage Panoramic X-ray System demonstrate the movement of the C-Arm
exploded view of the Progeny Vantage Panoramic X-ray System’s C-Arm


Concept to Production

The Vantage’sTM gentle sculpted curves, soft touch grip and controls, and warm color palette were carefully created to appear approachable and comfortable for patient use. The device appears open and airy, void of a sense of confinement. Soft edges are also ideal for cleaning and easy operator maintenance.The overall height can also be easily controlled up or down with the simple push of a button to fit the size and shape of any user.

Detailed front and side view demonstrating the adjustability of the Progeny Vantage Panoramic X-ray’s Patient-Arm
Illustration of ergonomic study for Progeny Vantage Panoramic X-ray System

Ergonomic Studies

CHOi created full-scale mockups to test hand and head positioning on a variety of different subjects to determine recommended settings and scale. This process allowed us to test the emotional impact of the shape and size.

detailed front view of the Progeny VantageTouch digital interface

User Interface

The VantageTouchTM digital interface acts as the control center. Bold, bright colors contrast on a dark black background and provide the most clear and intuitive method of direction. The large touch screen interface also conveniently rotates to either side of the machine.

patient experiencing dental x-ray on left, dental assistant interacting with Progeny Vantage Panoramic X-ray System on right

The final product not only assists clinicians with a more intuitive means of operation, but creates a less intimidating experience for the patient. These key attributes were acknowledged when the Vantage was awarded the GOOD Design Award.