Suretrace Circuit Tracer
Ideal Industries’ electrical tools are geared towards professional
users, but a mix of both dated and new designs had left their product line without a cohesive brand identity. Therefore, we created a new visual brand language starting with the Suretrace Circuit Tracer. The soft touch dimpled grips accentuate ergonomics, while pronounced corner bumpers emphasize ruggedness. The intuitive controls use a framed interface with contrasting buttons and icons, making for one of the most user friendly professional circuit tracers on the market.