Elevating the brand of an industry leader
Discovering opportunity through gaining empathy for operators
The fastening system, which has manual levers that force staples through the belt, requires three rotating workers to prevent injury and fatigue. Our design process included gaining understanding of current difficulties and discovering opportunities for improvement; in both ease of use and worker safety.
Bringing thoughtful form and ergonomics to a function-first machine
We partnered with Flexco to observe their tools in action, building a foundation of knowledge to ensure we sketched the right solutions. With a deeper understanding of the user perspective and the machine’s mechanical layout, we began sketching. Our sketches focused on opportunities to improve form and functionality to create something truly innovative.
An award-winning design that raises the bar for the industry
We delivered a result that is mechanically improved, ergonomically optimized, and visually stunning. That’s why it was awarded a European Product Design Award™ and given runner up by Core77 in the commercial category. The final design was implemented by Flexco with great success, receiving positive feedback from operators.