Digital Beam Scale
Family Brand Building
In partnership with NCIT, CHOi Design developed a new and unique line of medical scales for the US and Asian Markets. The goal was to establish a unique and recognizable professional brand identity that would visually unify the products’ aesthetics. The similar screens, faceplates, and curved design elements create a bold and cohesive lineup, distinguishing the NCI Technology from its competitors. Contrasting materials and finishes add to appealing design, while also supporting the intuitive operation.