Every innovative product starts with a spark – an idea that has the potential to revolutionize its category. But turning that spark into a flame requires effective brainstorming techniques to…
In the world of business, every decision hinges on one crucial question: will it pay off? This applies to product design as well. While the value of great design might…
Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to wonder how to turn it into a tangible, winning product? At Choi Design Group,…
Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes. Your immediate impression? Modern, sophisticated, and focused on quality. Now, picture stepping into a…
At Choi Design, we believe every product whispers a story – a tale of intention, functionality, and beauty woven into its very fabric. This isn't just a catchy tagline; it's…
Unleashing the Power of Product Design and Development In today's dynamic marketplace, standing out requires innovation and differentiation. Product design and development hold the key to achieving these goals, transforming…
In today's technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines. From the smartphones we rely on for communication to the…
The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of efficiency, cost-effectiveness, and creativity.
The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced workers to fill their roles. This is especially true in…
When looking for areas to cut costs and save time, most of the opportunity occurs within the design phase. When considering cost-saving elements in design, consumer expectations and benefits must…
In today’s crowded marketplace, consumers have a plethora of products to choose from. So, it should go without saying, that the competition among businesses is fierce. Businesses must harness creativity…
As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards the adoption of more digital technology, the pandemic bolstered the…
You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the specifics surrounding its meaning? Ergonomics refers to the process of…
If you own an iPhone or tablet, you’ve likely grown accustomed to the occasional notifications that pop onto your screen, announcing a new software update is available. These wireless updates…
Are you an idea generator? Do you have visions but do not know how to bring them to life? If so, CHOi Design Group is a Chicago product design firm…
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All Rights Reserved.
Wherever you are in the design process, our experienced
team is here to help your product succeed.
Wherever you are in the design process, our experienced
team is here to help your product succeed.
