Balancing Product Cost with User Features
When looking for areas to cut costs and save time, most of the opportunity occurs within the design phase. When considering cost-saving elements in design, consumer expectations and benefits must…
When looking for areas to cut costs and save time, most of the opportunity occurs within the design phase. When considering cost-saving elements in design, consumer expectations and benefits must…
In today’s crowded marketplace, consumers have a plethora of products to choose from. So, it should go without saying, that the competition among businesses is fierce. Businesses must harness creativity…
As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards the adoption of more digital technology, the pandemic bolstered the…
You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the specifics surrounding its meaning? Ergonomics refers to the process of…
If you own an iPhone or tablet, you’ve likely grown accustomed to the occasional notifications that pop onto your screen, announcing a new software update is available. These wireless updates…
Are you an idea generator? Do you have visions but do not know how to bring them to life? If so, CHOi Design Group is a Chicago product design firm…