User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of users, product designers can create products that are both aesthetically…
Product design is an essential part of any successful business. It’s the process of creating a product that meets customer needs and wants, while also being cost-effective and profitable for…
Product design is a critical part of any business, as it determines the success or failure of a product. Companies that specialize in product design have the expertise and experience…
In a time of rapid advances in technology integrations and digital tools, a design that impacts every area of industrial product development is easier to efficiently bring to market. This…
Industrial design, also known as product design, is the process of creating and developing new products that are functional, aesthetically pleasing, and user-friendly. It involves a wide range of disciplines,…
The focus of human-centered innovation and design is ultimately to solve problems for people, and this process has never been more common than it is today. It places emphasis on…
Across sectors, businesses are placing a greater emphasis on sustainable practices. Social and environmental practices are being woven into business methods and goals to satisfy the increasing demand for corporate…
When it comes to product design, purchase decisions and consumer behaviors can be greatly influenced by aesthetics. A product’s visual appeal is what ultimately inspires the end-user to try the…
As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards the adoption of more digital technology, the pandemic bolstered the…
You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the specifics surrounding its meaning? Ergonomics refers to the process of…
Like any industry or field, product design isn’t immune to the need for some basic guidelines and rules. While creativity is subjective and you have the freedom to express your…
Brand consistency is something heavily talked about in marketing or communications. However, branding in product design is important in maintaining comprehensive usability and user experience. UX branding for product design…
In today’s competitive marketplace, there are numerous factors that ultimately influence and sway a consumer’s purchasing decision. Not only has modern technology bolstered accessibility, but it has opened the gateway…
Are you an idea generator? Do you have visions but do not know how to bring them to life? If so, CHOi Design Group is a Chicago product design firm…
The process of new product design has many iterations and steps from beginning to end. CHOi Design Group is a product design firm in Chicago that specializes in bringing your…
All designers have at one point read Dieter Rams’ Ten principles for good design, Bruce Mau’s Incomplete Manifesto for Growth, and the Bauhaus Manifesto by Walter Gropius. They are well known manifestos introduced in…
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All Rights Reserved.
Wherever you are in the design process, our experienced
team is here to help your product succeed.
Wherever you are in the design process, our experienced
team is here to help your product succeed.
