Fast Fare Revolutionary Farebox Wins GOOD Design Award

CHOi Design is pleased to be the recipient of the GOOD DESIGN Award for our work on the Fast Fare Revolutionary Farebox.

The GOOD DESIGN Award is the oldest and most recognized award for design excellence. Jurors from The Chicago Athenaeum: Museum of Architecture and Design received thousands of submissions from over 48 countries. The jury narrowed the submissions down and honored only best and most innovative designs with the award.

Genfare Fast Fare Farebox glamour shot

As pay fare technology evolves, SPX wanted a revolutionary product to stand out on the market. The Fast Fare Farebox is a new collection system created to streamline the payment and boarding process on public transportation.

It is the first farebox to include a bar code reader with an integrated online fare system that allows customers to use mobile ticketing. The user interface is clearly indicated with LED lights and maximizes the use of icons in order to minimize the amount of text.

The innovative new design improves passenger interface and ease of maintenance while providing a modern, state of the art fleet image.

CHOi Design thoroughly examined the internals of existing systems to understand how the mechanics worked. Together, with extensive on-site usability research studying the users’ interaction with fareboxes and similar types of machines, we were able to achieve SPX’s goal of revolutionizing the farebox industry.

Genfare Fast Fare Farebox glamour shot