Millennials love experiences. They want to feel connected to their communities. They want to know the companies selling their products are socially conscious, and they care deeply about consuming only the healthiest products. The bottom line is they are willing to pay more to have a better experience.
Juvo specializes in creating products for people with specific needs that “look better and work better than the alternative.” Founded by a man caring for his elderly father who couldn’t find products that could help him get around, he eventually gave up on the “old-fashioned, sad looking products that were available in the market.”
Our team is proud of the work we’ve done in collaboration with Juvo and would like to share some insight into our process, and the importance of creating more and more adaptive and accessible products. We hope more of these products will continue to come to market to help improve the lives of others.
To find out more about working with us on these products, visit our website.
KNOWING YOUR IDEAL CUSTOMER
As any product marketer knows, you need to have an ideal customer in mind when launching a new product. Your vision of your target user needs to be clear, and you need to be able to speak directly to that person.
But this ideal customer shouldn’t be considered only in the marketing phases. During product development, it’s important to keep your ideal customer profile in mind so your product meets their needs. Better yet, your product can respond to their needs, directly.
IDEAL CUSTOMER FOR ADAPTIVE PRODUCTS
There is no better example of what it means to be an ideal customer than thinking of adaptive product engineering and design. These products meet the needs of users with limitations in mobility, sight, hearing, or others.
As technology is developing and the cost of adapting products is getting lower, many designers—such as us at CHOi Design—have dedicated our time to developing products like the new line of Juvo chairs that improve the lives of others.
WHY THIS MATTERS
Our team wanted to offer insight into our design process in hopes that others will similarly invest time in such a process, and that we may connect with others looking to add adaptive and accessible products to their current line.
We believe that adding these products to the market will improve the quality of live for countless people, allowing them to live more comfortable, safe, and independent lives.
A HISTORY OF PUBLIC AWARENESS OF DISABILITIES
ADA AND PUBLIC SPACES
The passing of Americans with Disabilities Act (ADA) in 1990 brought more attention to the accessibility of public spaces (among other things) for those with disabilities.
According to the adata.org, a person with a disability is defined as “a person who has a physical or mental impairment that substantially limits one or more major life activity.” It also includes “people who have a record of such an impairment, even if they do not currently have a disability” and “individuals who do not have a disability but are regarded as having a disability”.
WEB TECHNOLOGY AND ACCESSIBILITY
Though the Internet has transformed the lives of many people, it may still be an unwelcoming place for people with disabilities. This article from the UX Collective outlines ways to make web technology more accessible for all users. Here are a few key points:
Color Contrast: Thinking about user interface (UI), you should make sure your contrast is high enough so that the colors are easy to distinguish— especially text. Before launching, check out how the site looks in black and white.
Focus: This allows users to navigate your website using only a keyboard, and can be used on items on a page like buttons, links, contact forms, etc.
Hover: Think of the Facebook “like” features that now include 5 options when you hover over the “like” button. This feature is accessible for users with only keyboards.
As more feedback is gathered from ideal customers using technology adapted for their unique needs, the technology will continue to evolve and improve.
THE FUTURE OF WEB ACCESSIBILITY
The UX Collective article states: “More than laws and compliance rules, is it not just human to make sure that our products can be more widely used?”
We’d certainly like to think so, though we think both web and industrial design has a long way to go in order to catch up with the public awareness of disabilities and how we can best accommodate people’s needs.
Thankfully, the passing of these laws and this awareness has brought much needed public attention to these issues facing millions of people around the world, and has allowed us to progress at a faster rate than in previous decades.
DESIGNING ADAPTIVE PRODUCTS
As technology continues to evolve at exponential rates, product developers interested in adaptive product design will have two types of tasks on their hands: creating new products in order to meet underserved communities, and improving products that already exist.
CREATING NEW PRODUCTS
There are many concerns that adaptive products can meet. Users with limited vision who still want to read text not specially designed for them may benefit from the Miracle Reader, which allows users to read books, magazines, brochures, they might have at home.
Users with limitations in hearing have traditionally needed to visit a doctor before getting a hearing aid, though companies like Empower have worked hard to bring these products to market so users can purchase them over the counter. Unlike a hearing aid a personal sound amplification product (PSAP) can be purchased without visiting the doctor.
INDUSTRIAL DESIGN TO IMPROVE EXISTING PRODUCTS
When it comes to industrial design, it’s not always about making products that can be used by everyone, but about making products that meet needs of a small segment of the market.
And in addition to the need for products using cutting-edge digital technologies, there is a major demand for products that improve upon older ones that were designed in an era where there was not much market competition for adaptive and accessible products.
The new line of adaptive bath products by Juvo and CHOi design is an excellent example of what this looks like. Here are five elements of the design process.
DESIGNING ADAPTIVE PRODUCTS
User Research: It is vital to listen to market demand and understand which products are most needed by users. Sometimes, this comes from a personal experience. Other times, it could come by collaborating with experts in the industry.
Juvo came to us with their product in mind, and based on their past success and their focus and dedication to their ideal customer, we went ahead with our process.
Differentiation: When Juvo first approached us with their idea to design an adaptive bath chair, our major goal was to differentiate it from other chairs on the market that were uncomfortable, clunky, and not aesthetically pleasing.
We knew a stand-out product would not only be more pleasant to look at in the bathroom, but it would also allow the user to feel safer and more independent.
Drafting: In the drafting and engineering process, it is important to think of every aspect of the customer experience—assembly, use, maintenance, etc. A comprehensive understanding of process, material, and existing products will make this process as thorough and efficient as possible.
Because we have close relationships with off-shore manufacturers, we are able to communicate easily and move quickly on assembling materials to build the product.
Prototype Testing: Once a prototype is developed, everyone involved in the process—as well as users—gets together to test the product. When designing adaptive and accessible products, it’s important here that all aspects of use are tested.
The testing phase can be an open door to continue to make improvements upon the product, and to get information about the best features that would be most helpful in marketing the product.
In the case of our adaptive bath chair, our infinity handle stood out as a feature that differentiated the product as well as made it safer and more comfortable—two key demands.
To Market: Whether you do marketing in-house or you work with an agency, it is important to use the data from the whole design process to inform your marketing. From imagining the needs of your ideal customer to reiterating the information you learned through testing, tell the story of your product.
More information on features of our chair can be found on our website.
THE FUTURE OF ADAPTIVE AND ACCESSIBLE PRODUCTS
More research needs to be done on the market demand for these products and how companies can meet the needs of users with disabilities.
We predict the future looks good as materials lower in cost, technology picks up, and we are more connected than ever before. Being able to use technology and design expertise to benefit the lives of others is our passion, and we are grateful for the opportunity to partner with Juvo in bringing their competitive product to market.
Researcher and Writer at CHOi Design Inc.
All designers have at one point read Dieter Rams’ Ten principles for good design, Bruce Mau’s Incomplete Manifesto for Growth, and the Bauhaus Manifesto by Walter Gropius. They are well known manifestos introduced in school, often in correlation to a art/design history course.
In my last year of school, I had to create my own design manifesto and besides the obvious examples listed above, I didn’t have many examples of how I might present my design values to a specific audience or the general public. With this post, there are two main questions I would like to tackle:
Are design manifestos still relevant?
Where are these manifestos?
Are design manifestos still relevant?
Yes, they are! Alexandra Franzen aptly describes a manifesto as, “A written statement where you publicly declare your intentions, opinions and vision.” The authenticity of these personal and emotive manifestos is partly why they are still a popular tool. At this time, particularly for millennials, people want to feel connected to the people or companies they’re interacting with. A manifesto can act as a window into the designer/company’s DNA, allowing for the transparency everyone seeks.
Where are these manifestos?
Manifestos are being created by many different individuals and groups: artists, designers, politicians, corporations, agencies, non-profits, etc.. In response to people's’ desire for more authentic relationships to the brands they associate with, many companies are trading their mission statements for manifestos. The tricky part is, the statements or artefacts aren’t always “called-out” as manifestos. For example, the online retailer Everlane, has a manifesto of three bold statements: Know Your Factories, Know Your Costs, Always Ask Why. A manifesto hidden in plain sight? The beloved Lululemon shopping bags.
There are still plenty of manifestos labeled as manifestos. If you know where to look, they are wonderful sources of inspiration, particularly on those days when you need that extra creative boost. Below is a list of articles filled with lists of wonderful manifestos. Binge on them now, or savor one manifesto a day… It’s up to you!
- Five Manifestos for the Creative Life, Brain Pickings
- 17 Inspiring Brand Manifestos, Disenthrall
- 11 Design Manifestos You Must Read Today, Redbubble blog
- 5 Inspiring Manifestos For Your Business, 9 Clouds
- Design Manifestos, Medium
- 100+ Years of Design Manifestos, Social Design Notes
Books as manifestos
- The Design of Everyday Things by Donald Norman
- Cradle to Cradle by William McDonough and Michael Braungart
- Design for the Real World by Victor Papanek
Researcher at CHOi Design Inc.
The inclusive design philosophy is important because the intention is not to have many different product variations as a result of user disabilities, or lack thereof. Rather, the objective is to gain a knowledge of user diversity and to design products that respond to as many of their difficulties as appropriate.
The British Standards Institute (2005) defines inclusive design as: 'The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible ... without the need for special adaptation or specialised design.' This definition is important because it supports the fact that inclusive design is NOT designing for disabilities. As discussed in Human Factors in Product Design: Current Practice and Future Trends, the inclusive design approach can eliminate some of the social stigma associated with products used by the disabled. If you are looking to learn more about designing for disabilities, I highly recommend reading Graham Pullin’s book, Design Meets Disability.
OXO Good Grips is a great example of products designed for inclusivity. Sam Farber, the founder of OXO, began his journey of changing the kitchen utensil market after observing his wife struggle with kitchen tools due to her arthritis. The gold standard for inclusive design that the OXO Good Grip brand represents is that each design brings additional value to all parties; the tool heightens comfort for everyone while simultaneously alleviating the difficulties from users with limited dexterity. These products are not designed for a specific disability; the design is a reflection of a diverse range of users with many different abilities from which a solution can positively improve the experience for all.
A quick thing to note is that on the OXO website, their design philosophy is referred to as universal design. While often used synonymously, the inclusive design research centre at OCAD University has identified the similarities and distinctions between Inclusive and Universal Design methods. They summarized the two similar factors of these design methods so well, it is worth repeating…
The common notions between universal and inclusive design are:
- Designing systems so they work for people with disabilities results in systems that work better for everyone.
- Segregated, specialized design is not sustainable and does not serve the individual or society in the long run.
Want to learn more about inclusive design? I would recommend looking through two different design toolkits that include an in-depth look at the design principles and processes of inclusive design:
Inclusive Design Toolkit, developed by the inclusive design team at the University of Cambridge Engineering Design Centre
1. Green, William, and Patrick W. Jordan. Human Factors in Product Design Current Practice and Future Trends. Illustrated, Reprint ed.: CRC, 1999. Print.
2. "What Is Inclusive Design." Inclusive Design Research Centre. OCAD University, Web. <http://idrc.ocadu.ca/about-the-idrc/49-resources/online-resources/articles-and-papers/443-whatisinclusivedesign>.
Our team at CHOi Design is excited to welcome 2018! The New Years is a great time for reflection and setting both personal and company goals. We are looking forward to further dedicating ourselves to finding the time for critical thinking, and continuing to provide engaging, positive experiences for our clients.
If you are looking to partner with a talented, energetic design team, give us a call! CHOi Design can help you reach your own 2018 goals with amazing product designs across the consumer, medical and commercial industries.
A special thank you to all of the wonderful clients we have worked with this past year. We can’t wait to see what we can accomplish together in 2018!