We collaborated with Flexco, an industry leader providing belt transportation solutions, to craft a staple fastener system, giving it distinguished brand identity while designing an improved user experience.
The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that’s still gentle on the gums.
rapid ideation for the fast-paced world of mobile devices
castAway came to us with an ambitious goal: create a dual-screen mobile experience compatible with any smartphone.
We explored multiple form iterations to create a
truly unique solution.
CHOI Design Group is an award-winning Chicago-based product design and development company.
we employ design thinking
to deliver for our clients.
we employdesign thinking
to deliverfor our clients.
Beyond design, our team of experienced engineers and researchers provides a full spectrum of product services including strategy, user interface, model making, prototyping and engineering.
Wherever you are in the design process – ideation, prototyping, or ready for production – our experienced team is here to help your product succeed.
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Yili Electric
Breaking into new markets with two rugged, electric power washers
We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.
We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.
Work with us
If you’re passionate about design and are interested in working with us, view our current job openings below.