Ideal Industries’ electrical tools are geared towards professional
users, but a mix of both dated and new designs had left their product line without a cohesive brand identity. Therefore, we created a
new visual brand language starting with the Suretrace Circuit Tracer. The soft touch dimpled grips accentuate ergonomics, while
pronounced corner bumpers emphasize ruggedness. The intuitive controls use a framed interface with contrasting buttons and icons, making for one of the most user friendly professional circuit tracers on the market.
These bold new tools were designed not only to stand out in the marketplace, but to withstand the harsh conditions faced in their everyday work environment.
The Suretrace line of Circuit Tracers by Ideal Industries are durable, safe, and reliable for the long term use by professional tradesmen.