hand holding Suretrace Circuit Tracer with wood grain background

Suretrace Circuit Tracer

Ideal Industries’ electrical tools are geared towards professional
users, but a mix of both dated and new designs had left their product line without a cohesive brand identity. Therefore, we created a
new visual brand language starting with the Suretrace Circuit Tracer. The soft touch dimpled grips accentuate ergonomics, while

pronounced corner bumpers emphasize ruggedness. The intuitive controls use a framed interface with contrasting buttons and icons, making for one of the most user friendly professional circuit tracers on the market.

angled view of Ideal Industries' Suretrace Circuit Tracer receiver and transmitter

sketch of Ideal Industries' Suretrace Circuit Tracer receiver and transmitter

These bold new tools were designed not only to stand out in the marketplace, but to withstand the harsh conditions faced in their everyday work environment.

yellow racetrack frame, dimpled grips, centered metallic badge and protective corner bumpers called out as Ideal Industries' 4 main visual brand language cues.

The Suretrace line of Circuit Tracers by Ideal Industries are durable, safe, and reliable for the long term use by professional tradesmen.

illustration of a professional tradesman using Suretrace Circuit Tracer on wall

Ideal Industries' Suretrace Circuit Tracer receiver and transmitter laid out with accessories on white background