What's Fresh?

lesson of the day: don’t store thumb tacks in your eraser

lesson of the day: always high-5 with your non-sketching hand.

That totally looks like a google image search image.

Graziano’s Italian Subs. Always fresh for lunch, mmmm.

R.I.P oldest computer in the office. It was your time.

chicago decks were not made for the necessary 3 CHOi grills

new soup bowls! no more cramming soup into 3 coffee mugs

Beer Bistro, our second studio.

it smells like chocolate - yay blommer!

CHOi Design welcomes new intern, Brad (aka “Grasshopper”)

Weber Style 2 tongs unanimously voted best CHOi blinds opener

bacon chedder stuffed burgers won our hearts, minds & stomaches

coordinated blue polos are the impromptu uniform of the day

pool table is getting dusty, need to rack'em up

mark's words of wisdom: "when in doubt, chrome it out"

KEXP. We love you. Especially you, JITM.

thank goodness for those 30lb coffee bags from starbucks

shoutouts to the POCCUO web design team: Mason, Phil and Chris!

office manager/photographer Nicole = awesome website photos

Heroes of the building: our wet vac saves flooded neighbors!

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Task analysis helped us discover ways to improve the device function. Image
Task analysis helped us discover ways to improve the device function.
Form and function are rapidly explored through hand sketches. Image
Form and function are rapidly explored through hand sketches.
Multiple design solutions were presented to Waterpik. Image
Multiple design solutions were presented to Waterpik.
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Development began on this concept with the integration of multiple features from other concepts. Image
Development began on this concept with the integration of multiple features from other concepts.
Sophisticated 3D modeling integrates design intent with engineering requirements.
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Sophisticated 3D modeling integrates design intent with engineering requirements.
Old and new Waterpik Ultra Dental Flosser. Image
Old and new Waterpik Ultra Dental Flosser.
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Waterpik Ultra Dental Flosser

If you want to improve a product, you first need to cultivate a thorough understanding of how people us it. CHOi engaged in hands-on research to uncover innovative ways to improve the WP-100, Waterpik’s top-end water jet. At the end of the research phase, we selected six concept directions, and these were winnowed down to three fabricated prototypes. The strongest features from these three prototypes were distilled into the final product. The WP-100 includes easy accessory storage, intuitive controls, and simple hose and tank management.