What's Fresh?

lesson of the day: don’t store thumb tacks in your eraser

lesson of the day: always high-5 with your non-sketching hand.

That totally looks like a google image search image.

Graziano’s Italian Subs. Always fresh for lunch, mmmm.

R.I.P oldest computer in the office. It was your time.

chicago decks were not made for the necessary 3 CHOi grills

new soup bowls! no more cramming soup into 3 coffee mugs

Beer Bistro, our second studio.

it smells like chocolate - yay blommer!

CHOi Design welcomes new intern, Brad (aka “Grasshopper”)

Weber Style 2 tongs unanimously voted best CHOi blinds opener

bacon chedder stuffed burgers won our hearts, minds & stomaches

coordinated blue polos are the impromptu uniform of the day

pool table is getting dusty, need to rack'em up

mark's words of wisdom: "when in doubt, chrome it out"

KEXP. We love you. Especially you, JITM.

thank goodness for those 30lb coffee bags from starbucks

shoutouts to the POCCUO web design team: Mason, Phil and Chris!

office manager/photographer Nicole = awesome website photos

Heroes of the building: our wet vac saves flooded neighbors!

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In-depth ergonomics studies were done to ensure comfortable accommodation of the largest percentage of the population possible. Image
In-depth ergonomics studies were done to ensure comfortable accommodation of the largest percentage of the population possible.
We utilized field research, operator interviews, and visual process maps to design a custom interface that streamlined the imaging process. Image
We utilized field research, operator interviews, and visual process maps to design a custom interface that streamlined the imaging process.
The VantageTouch user interface’s design streamlines the x-ray process, allowing faster cycle times and customizable presets. Image
The VantageTouch user interface’s design streamlines the x-ray process, allowing faster cycle times and customizable presets.
Transfer of CAD data between designers engineers guaranteed that the established ergonomics and aesthetic design were maintained. Image
Transfer of CAD data between designers engineers guaranteed that the established ergonomics and aesthetic design were maintained.
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Progeny Panoramic X-Ray Machine

After the success of the award-winning JB-70 Intraoral X-Ray System, Progeny returned to CHOi to design a brand new panoramic dental x-ray machine. Tackling such a sophisticated project required extensive hands-on research. Through this process, we were able to identify key features and room for innovation that would lead Progeny to stand out from the competition, while incorporating the unique brand language that had been established with the JB-70.