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lesson of the day: don’t store thumb tacks in your eraser

lesson of the day: always high-5 with your non-sketching hand.

That totally looks like a google image search image.

Graziano’s Italian Subs. Always fresh for lunch, mmmm.

R.I.P oldest computer in the office. It was your time.

chicago decks were not made for the necessary 3 CHOi grills

new soup bowls! no more cramming soup into 3 coffee mugs

Beer Bistro, our second studio.

it smells like chocolate - yay blommer!

CHOi Design welcomes new intern, Brad (aka “Grasshopper”)

Weber Style 2 tongs unanimously voted best CHOi blinds opener

bacon chedder stuffed burgers won our hearts, minds & stomaches

coordinated blue polos are the impromptu uniform of the day

pool table is getting dusty, need to rack'em up

mark's words of wisdom: "when in doubt, chrome it out"

KEXP. We love you. Especially you, JITM.

thank goodness for those 30lb coffee bags from starbucks

shoutouts to the POCCUO web design team: Mason, Phil and Chris!

office manager/photographer Nicole = awesome website photos

Heroes of the building: our wet vac saves flooded neighbors!

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GB's product line had grown without any clear identity. Image
GB's product line had grown without any clear identity.
We unified the product line under a new brand umbrella: Sperry Tools. Image
We unified the product line under a new brand umbrella: Sperry Tools.
Safety drove the design - grip areas and graphics clearly indicate proper use. Image
Safety drove the design - grip areas and graphics clearly indicate proper use.
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Gardner Bender Electrician Tools

With the acquisition of A.W. Sperry, Gardner Bender realized it was time to develop a new, unified line of high-end electrical tools. CHOi stepped in with a branding strategy that featured a new aesthetic for the entire catalog of Sperry products. The first priority of each product design was safety, which meant that explorations of function and ergonomics guided our decisions. The completed line features a focused and rugged identity that clearly communicates to customers that they’re holding a Sperry product.