What's Fresh?

lesson of the day: don’t store thumb tacks in your eraser

lesson of the day: always high-5 with your non-sketching hand.

That totally looks like a google image search image.

Graziano’s Italian Subs. Always fresh for lunch, mmmm.

R.I.P oldest computer in the office. It was your time.

chicago decks were not made for the necessary 3 CHOi grills

new soup bowls! no more cramming soup into 3 coffee mugs

Beer Bistro, our second studio.

it smells like chocolate - yay blommer!

CHOi Design welcomes new intern, Brad (aka “Grasshopper”)

Weber Style 2 tongs unanimously voted best CHOi blinds opener

bacon chedder stuffed burgers won our hearts, minds & stomaches

coordinated blue polos are the impromptu uniform of the day

pool table is getting dusty, need to rack'em up

mark's words of wisdom: "when in doubt, chrome it out"

KEXP. We love you. Especially you, JITM.

thank goodness for those 30lb coffee bags from starbucks

shoutouts to the POCCUO web design team: Mason, Phil and Chris!

office manager/photographer Nicole = awesome website photos

Heroes of the building: our wet vac saves flooded neighbors!

Image
Positive and negative characteristics of Cardinal's current biopsy needles were mapped. Image
Positive and negative characteristics of Cardinal's current biopsy needles were mapped.
CHOi designers were educated by health practitioners on correct procedural techniques. Image
CHOi designers were educated by health practitioners on correct procedural techniques.
Working closely with Cardinal technicians, the best features were defined and distilled into a final concept. Image
Working closely with Cardinal technicians, the best features were defined and distilled into a final concept.
Design refinement continued into the engineering phase, production models were prepared by CHOi. Image
Design refinement continued into the engineering phase, production models were prepared by CHOi.
The final product is the most versatile and controlled biopsy needle on the market. Image
The final product is the most versatile and controlled biopsy needle on the market.
Old biopsy designs from which the new Jamshidi was born. Image
Old biopsy designs from which the new Jamshidi was born.
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Cardinal Health Jamshidi

Over the period of several years, Cardinal Health had developed a range of five bone biopsy needles and wanted to streamline this product line by bringing the best features of each together in one superior product. This is where CHOi came in. We integrated a T-handle design and reliable lure lock mechanism that emphasize efficiency, ease of use, comfort, and safety — and we tackled this with the health of Cardinal’s pocketbook in mind. Cardinal now sits atop the market when it comes to bone biopsy needles.