What's Fresh?

lesson of the day: don’t store thumb tacks in your eraser

lesson of the day: always high-5 with your non-sketching hand.

That totally looks like a google image search image.

Graziano’s Italian Subs. Always fresh for lunch, mmmm.

R.I.P oldest computer in the office. It was your time.

chicago decks were not made for the necessary 3 CHOi grills

new soup bowls! no more cramming soup into 3 coffee mugs

Beer Bistro, our second studio.

it smells like chocolate - yay blommer!

CHOi Design welcomes new intern, Brad (aka “Grasshopper”)

Weber Style 2 tongs unanimously voted best CHOi blinds opener

bacon chedder stuffed burgers won our hearts, minds & stomaches

coordinated blue polos are the impromptu uniform of the day

pool table is getting dusty, need to rack'em up

mark's words of wisdom: "when in doubt, chrome it out"

KEXP. We love you. Especially you, JITM.

thank goodness for those 30lb coffee bags from starbucks

shoutouts to the POCCUO web design team: Mason, Phil and Chris!

office manager/photographer Nicole = awesome website photos

Heroes of the building: our wet vac saves flooded neighbors!

Salt > Seed > Fertilizer Image
Salt > Seed > Fertilizer
Extensive research was done to define potential areas for innovative features. Image
Extensive research was done to define potential areas for innovative features.
Sketchwork lead us to aesthetic and mechanical concept directions. Image
Sketchwork lead us to aesthetic and mechanical concept directions.
Old and new (respectively) Agri-Fab Spreader design. Image
Old and new (respectively) Agri-Fab Spreader design.
The redesign was translated to both the push model and this tow behind model. Image
The redesign was translated to both the push model and this tow behind model.
Agri-Fab Smart Spreader with patented deflector technology. Image
Agri-Fab Smart Spreader with patented deflector technology.
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Agri-Fab Smart Spreader

Agri-Fab, industry leader in lawncare equipment, found itself threatened by low-cost, reverse engineered imitators. Their collaboration with CHOi led to a patented new broadcast spreader that provides the user with more control over where salt, fertilizer, or seed is deposited. Being the first redesign of this product in 20 years (and likely the last for another 20), we knew the spreader’s aesthetic had to be fresh, yet classic. Additional highlights include easy assembly, a robust enclosed gearbox, and an intuitive flow-management system. The SmartSPREADER™ completes Agri-Fab’s new line of innovative “Smart” products, available fall 2009.