Durathon Iron Family Image
Durathon Iron Family
Usability studies were performed by designers to test competitor units and existing Hamilton Beach irons to find design opportunities. Image
Usability studies were performed by designers to test competitor units and existing Hamilton Beach irons to find design opportunities.
Market research was conducted to gain an understanding of products offered. Image
Market research was conducted to gain an understanding of products offered.
A wide range of concepts were developed based on market research, usability studies, and feedback from Hamilton Beach. Image
A wide range of concepts were developed based on market research, usability studies, and feedback from Hamilton Beach.
CHOi Design developed the irons in CAD to a production ready level. Image
CHOi Design developed the irons in CAD to a production ready level.
Durathon Steam Irons – A consumer favorite and market success! Image
Durathon Steam Irons – A consumer favorite and market success!
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Hamilton Beach Durathon Steam Irons

Hamilton Beach had plenty of irons in the fire, but the crowded marketplace wasn’t taking enough notice. And then CHOi Design got involved. Working closely with the Hamilton Beach team, CHOi’s designers created the Durathon family of irons designed to establish Hamilton Beach as the market leader. The result is a suite of sophisticated, user-friendly, and recognizable irons. Even better, the Durathon irons have quickly become consumer favorites, sending the marketplace an important message about the strength of the entire Hamilton Beach brand.