Capabilities | CHOi Design

Deciding how to evolve your brand can be daunting. CHOi can help by analyzing your current product offerings, investigating market trends pertinent to your unique brand, and developing strategies for growth. We recognize that it’s critical to keep the integrity of your brand intact, so we work directly with you to explore your values, your goals, and your potential. Our experience collaborating with some of America’s most trusted brands has led to innovative and intelligent designs that have enhanced their product portfolio without diluting their brand equity.

Product Design

Product design begins with a concept. In order to capture the concept best suited to your goals, we rely on quantitative sketch explorations, ergonomic analysis, volume studies, preliminary mockups, and prototyping. And then we show you what we’re thinking. As always, collaboration is a critical aspect of our process. After gathering your feedback, we proceed into preliminary user-interface tests, form refinement, material recommendations, appearance models, 3-D database generation, and photorealistic renderings.

Manufacturing + Engineering

A stunning design concept is only as good as the engineering behind it. Whether you prefer to have your engineers collaborate with us or you’re looking for a turnkey solution, CHOi has the capabilities to meet your needs. We work in native format Solidworks or Pro-E for seamless file transfer and provide 2D control documentation to ensure proper translation of design directions. Our comprehensive understanding of materials and processes ensures fast concept-to-production times and cost-efficient final products. CHOi’s communication capabilities can also help you with vendor sourcing and vendor liaison, easing the transition from idea to final product.

User Interface

Design doesn’t end with physical appearance. Usability is just as critical. At CHOi, we employ the same level of comprehensive research and development techniques to interface design as we do to the other aspects of the product. By developing a thorough understanding of the product and the end-user we can create a bridge between the two that enhances the overall user experience. This link between product and user translates to a product’s long-term success. Site-mapping, keypad layout, graphic design and development, screen size and display type, and durability are all scrutinized by the CHOi team to develop the appropriate interface for your product.

Model Making

What’s the best way to verify a design? By holding it, spinning it, twisting it, touching it, and interacting with it. At CHOi, we understand that each stage of the design process requires different physical model validation — and we’re able to provide the right prototype at the right time. From simple, economical volume studies that prove ergonomics and dimensional properties to high-fidelity appearance models that embody the final product, we can put the design in your hands — literally.

Packaging

Packaging can be the final piece that completes your product. It’s often what’s communicating your product story to the user, and therefore shouldn’t be overlooked. At CHOi we work with you to develop an organized, economical and impactful package configuration and graphic layout that continues your brand language from product to package.

Design Research + Programming

Nobody knows your customer base like you do. At CHOi, we capitalize on this. We conduct collaborative brainstorming sessions that generate a stronger understanding of your consumers, your company, your goals, and your bottom line. With this knowledge in hand, we engage in in-depth research of your product category. Our end-user observational studies and competitive product audits prepare you to move into product development with confidence.