Your product. Your brand. Your vision.
Our Specialty.

Brand Strategy

Analyzing your current product offerings, investigating market trends, and developing strategies for growth — this is where brand strategy begins. Your values, your goals, and your potential lead us from there.

More Information slideshow icon

Product Design

What begins as a concept undergoes explorations, analysis, mocking up, prototyping, user-interface tests, refinement, material recommendations, appearance models, 3-D database generation, and photorealistic renderings. And then that concept becomes a design.

More Information slideshow icon

Manufacturing + Engineering

Our comprehensive understanding of materials and processes ensures cost-efficient solutions with fast concept-to-production times. Our close relationship with our off-shore manufacturer allows direct communication and detailed production over-sight. We make ideas reality, and deliver products of the highest quality that'll have distributors and customers coming back for more.

 

More Information slideshow icon

User Interface

By developing a thorough understanding of the product and the end-user, we can create a bridge between the two that enhances the overall user experience. This link between product and user translates to a product’s long-term success.

More Information slideshow icon

Model Making

What’s the best way to verify a design? By holding it, spinning it, twisting it, touching it, and interacting with it. From simple, economical volume studies that prove ergonomics and dimensional properties to high-fidelity appearance models that embody the final product, we can put the design in your hands — literally.

More Information slideshow icon

Packaging

Packaging completes a product. At CHOi we work with you to develop an organized, economical, and impactful package configuration and graphic layout that continues your brand language from product to package.

More Information slideshow icon